Sudadera unisex de algodón con cuello redondo DYI American BCI de Re Concept by Adidas

At its core, the brand embraces sustainability through eco-friendly materials and technology-driven processes. Recycled fibers minimize waste, while vegan inks reduce water consumption during printing. By focusing on durability and high-quality production, the brand fights against the disposable nature of fast fashion. Every piece reflects a commitment to environmental stewardship, fostering a culture of mindful consumption and sustainable style.

• Green Activism

The founder’s journey began in e-commerce, managing a tire business. Over time, they became deeply concerned about the environmental toll of their industry. Seeking to make amends, they channeled their entrepreneurial spirit into sustainable fashion. Inspired by the power of technology to drive change, they founded the brand to address overconsumption and environmental degradation with innovative, planet-friendly clothing solutions.

Supporting Latinx-owned brands is a powerful way to celebrate and honor the vibrant traditions and contributions of Latinx communities. As Latinx cultures are rich with history, art, and innovation, supporting their ongoing creation and evolution is essential. By doing so, we ensure that their voices and stories continue to thrive in contemporary spaces, fostering respect, understanding, and pride for their invaluable impact on society.

Vegan inks are sustainable printing inks made without animal-derived ingredients, such as gelatin, bone char, or casein, commonly found in traditional inks. They are typically plant-based or synthetic and offer an eco-friendly, cruelty-free alternative for printing services that also minimize water waste.