Zero Waste is a commitment to reducing waste generation throughout a product's lifecycle, from sourcing to disposal. Brands adopting zero-waste practices strive to minimize landfill contributions by using recyclable, compostable, or reusable materials, optimizing production processes, and reducing unnecessary packaging.

This approach emphasizes a circular economy, where resources are used for as long as possible, waste is minimized, and sustainability is prioritized. Zero-waste brands encourage a thoughtful, eco-conscious consumption approach, helping protect the planet for future generations.