About WONENA: Where Fashion Meets Tradition

At WONENA, we amplify the voices of artisans, designers, and brands worldwide committed to sustainability, culture, and community. Our name, derived from Chichewa, meaning "the teller," reflects our mission to give visibility and amplify those working to improve the fashion industry.

Fashion should respect the earth and its people; every small step toward sustainability counts. By handpicking brands and designers who align with these values, we ensure that each product on our platform reflects a dedication to ethical practices, sustainability, and community empowerment.

At WONENA, we celebrate diversity and the unique contributions of brands across the globe. We unite these efforts into a collective movement that positively impacts our planet. Our carefully curated marketplace is designed to showcase these efforts, offering unique products that honor tradition and innovation.

Our vision is one of love, trust, and an unwavering commitment to slow fashion—a revolution that rejects the fleeting nature of fast fashion in favor of mindful, intentional creation. Our approach is built on transparency, responsibility, and the belief that every purchase contributes to a brighter, more ethical future. When you shop with us, you're not just buying a product—you’re supporting a community, a craft, and a movement toward change.

Join us in embracing mindful, timeless fashion deeply connected to the communities it represents. We can move beyond trends and build a more sustainable, inclusive world.

Wonena is the one-stop concept store to buy products from curated brands that work towards Sustainability & Diversity.

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Wonena Curates Eco-Conscious Clothing and Goods

While some of our brands proudly hold globally recognized sustainability certifications, others are making gradual strides toward these goals with a strong eco-friendly mindset. All are guided by ethical values, fair pay, and environmental consciousness. Just like the tiniest flutter: it makes a difference.

How We Validate

How we live our values

  • Care and Commitment to our Customers

    We strive to deliver superior quality and materials, embodying a top-notch fashion vibe rooted in the Americas. Our meticulous curation process ensures that each brand and product we offer contributes positively to the planet or to humanity.

    We live by transparency. And we honor our commitments by meticulously overseeing all internal processes to prevent any unexpected impact to our customers.

    Additionally, we aspire to be attentive listeners and consistently evolve to sustain this enduring friendship for a lifetime.

    Shop by Value 

  • Care and Commitment to our Partner Sellers

    We are dedicated to fostering the financial growth of our brands and aiding our sellers in achieving success by closely monitoring their metrics.

    Our main commitment is to maintain a streamlined, transparent, and efficient process, allowing us to concentrate on our mutual growth and impact on both people and the planet—our primary and shared driving forces. Simultaneously, we will:

    • Support the growth of those brands that share our same passion for promoting a culture of sustainability and/or diversity.
    • Support and empower people collectives with differential characteristics that are expressed through everyday art.
    How we validate 

  • Eco-Friendly Logistics

    In the world of fashion commerce, sustainability is about ensuring that our current industry needs are met without compromising the ability of future generations to meet their own.

    By placing sustainability first we commit to a a forward-looking stance in the realm of fashion.

    Since the start we are challenging to achieve a sustainable business growth by improving our value proposition, and carefully weighing the long term impact of any venture that we start.

    We leverage technology to improve efficiencies and create solutions that enhance our contribution to environment and society in general.

  • Sustaineble Entrepreneurship

    In the world of fashion commerce, sustainability is about ensuring that our current industry needs are met without compromising the ability of future generations to meet their own.

    By placing sustainability first we commit to a a forward-looking stance in the realm of fashion.

    Since the start we are challenging to achieve a sustainable business growth by improving our value proposition, and carefully weighing the long term impact of any venture that we start.

    We leverage technology to improve efficiencies and create solutions that enhance our contribution to environment and society in general.