BIRDWATCHER "People"
Our standard for Diversity, Inclusion, and the power of Belonging…
Life pulsates with the rhythm of diversity; it is the force propelling the world forward. Nature vividly demonstrates this truth each day, and as humans, we are integral to this intricate tapestry of diversity. However, a substantial portion of this diversity, as mentioned earlier, remains concealed beneath the surface—visible only through specific circumstances and within a particular company. Diversity can be likened to an iceberg, with much lying beneath the surface, waiting to be unveiled in specific contexts.
Immense power is harnessed when a small group of individuals with shared interests come together to pursue common goals. In the world, we are all woven together and held there by diversity. Art is the ultimate way of expressing emotions and perspectives, thus exceptional pieces usually emerge as impactful statements without the need of a megaphone.
Our BIRDWATCHER People indicator provides the consumer with a clear view of which brands are supporting and empowering a specific community. Here is an example of the communities that we consider that need a voice.
- Asian-Owned
- Black-Owned
- Indigenous-Owned
- Latin-Owned
- LGBTQ-Owned
- Middle Eastern-Owned
- Neurodivergent-Owned
- Pacific Islander-Owned
- Physically Disabled-Owned
- Religious-Owned
- Veteran-Owned
- Women-Owned
The way a diverse community is supported by a specific brand shows through the following indicators:
- Equality, diversity, and inclusion in the workplace (company culture in general)
- Equality, diversity, and inclusion during product design, selection, marketing
- The use of labor and/or textiles from the community with the appropriate pay.
- Supporting the way the community transfers its knowledge from the older generations to the newer ones.
- Enabling a community to reach bigger markets through the proper communication and planned demand of products from small communities
- Foster innovation and creativity by providing training and business coaching.
At Wonena, we are constantly working to find more brands that represent all those small or big communities that need a voice. If you know of any that could be interested, send us an email to marketplace@wonena.com.