GOTO-Sportwear Oy

Recycled Dog Harnesses and Leashes

- Espoo, Finland Curated by WONENA

Let customers speak for us

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GOTO-Sportwear specializes in environmentally friendly pet accessories, crafting durable harnesses and leashes using repurposed marine plastic. Their products are designed for longevity, functionality, and sustainability—ensuring a positive impact on both pets and the planet.

  • 🌍 Planet

  • 🤝 People

  • 100% Recycled

    Circular Program

  • Vision Driven

    Gives Back

While some of our brands proudly hold globally recognized sustainability certifications ... ... others are making gradual strides toward these goals with a strong eco-friendly mindset. All are guided by ethical values, fair pay, and environmental consciousness.

100% Recycled

From small flutters to Powerful Waves:

By partnering with the SEAQUAL INITIATIVE, GOTO-Sportwear transforms ocean waste into high-quality pet gear. Their materials include SEAQUAL® YARN, a fabric made from upcycled marine plastic and other recycled sources. Even the buckles are created from repurposed polyamide, reinforcing their zero-waste philosophy. One standout initiative from GOTO-Sportwear is their product return program. Customers can send back old or unused accessories, which are then refurbished, resold, or recycled into new designs. This approach ensures that their items never become waste, promoting a closed-loop production model.

The Drivers Behind an effort

Vision Driven

Founded by Anne and Toni Koutu, GOTO-Sportwear was born from their passion for animal welfare and environmental conservation.

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100% recycled

Fashion goods made of 100% recycled materials conserve resources, reduce waste, energy consumption, and pollution. They promote a circular economy, raise consumer awareness, and drive innovation in the fashion industry towards sustainability. By utilizing recycled materials, these items significantly reduce the demand for virgin resources like water, land, and raw materials, thereby conserving natural resources and lessening the environmental strain of extraction processes. Additionally, they help combat the escalating textile waste crisis by diverting materials from landfills and incineration, mitigating pollution and decreasing greenhouse gas emissions associated with conventional manufacturing.
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