The Minimum Wonena Value

Wonena stands for fashion with purpose, where brands embrace responsibility toward people, the planet, and ethical integrity. Our brand is built on values beyond trends, focusing on sustainability, ethical practices, and community empowerment. 

To be part of Wonena, a brand must meet a fundamental standard: the Minimum Wonena Value.

What is The Minimum Wonena Value?

Our baseline requirements include:

✔ Align with at least one core principle—a commitment to People, Planet, and/or Ethical Values.
✔ Show transparency—in their supply chain, labor practices, and environmental impact.
✔ Commit to progress—actively working to improve those core principles that are not met yet.

Beyond the Minimum: Striving for Impact

Brands that go beyond the minimum standard contribute more significantly—whether by using fully sustainable fabrics, supporting artisan communities, reducing water waste, or ensuring ethical labor practices. Wonena is here to amplify those voices, highlighting brands making genuine efforts toward sustainability and social responsibility.

Are you a brand that aligns with our values?

Click here to learn more about how we validate, or complete this questionnaire. If you are ready to partner with us, register here.

Together, we can transform fashion into a force for good.