Category, product, and listing guidelines

Important: As a seller on Wonena, it is imperative to adhere to federal, state, and local regulations, as well as Wonena's policies pertaining to your products and listings.

To uphold a secure and reliable shopping environment, specific products cannot be listed or sold on Wonena, or they may be subject to additional prerequisites due to legal, regulatory constraints, or violations of Wonena policies. We urge you to thoroughly examine these pages to comprehend the policies or approval criteria that may be relevant to your products before initiating listings for sale.

Product compliance requirements

Customers rely on the assurance of confident purchasing experiences on Wonena. Products available for sale on Wonena must adhere to all legal and regulatory requirements as well as Wonena's policies. The sale of illegal, hazardous, or otherwise restricted products, including those requiring prescription, is strictly forbidden as outlined on the Restricted Products pages.

If you are a supplier on Wonena, it is imperative to thoroughly review the Restricted Products Help pages provided below before listing any product. These pages offer examples for guidance, though they may not cover all scenarios comprehensively. It is advisable to seek advice from legal counsel regarding the laws and regulations applicable to your products. Even if a product falls under the "Example of Permitted Listings," it must still comply with relevant laws. Additionally, any links provided are for informational purposes only, and Wonena does not guarantee the accuracy of the information contained therein.

Selling products in violation of the law or Wonena's policies, including those outlined on the Restricted Products pages, will result in corrective actions. These actions may include immediate suspension or termination of selling privileges, destruction of inventory in Wonena's fulfillment centers without reimbursement, inventory returns, termination of business relationships, and permanent withholding of payments. Moreover, the sale of illegal or hazardous products may lead to legal consequences, encompassing civil and criminal penalties.

Expiration Date products requirements:

All expiration-dated products intended for regular application or consumption must be received by the customer with sufficient time for use. For Personal care and beauty products (shampoos, soaps, lotions, makeup, fragrances)a range between 900–1,825 days represents the normal shelf life of these products.

Expiration-dated products must be securely enclosed and sealed in packaging appropriate for shipping. If additional preparation like poly-bagging or bubble wrap is necessary, expiration dates must be clearly labeled on the outer packaging or preparation of the product.

Cosmetics packaging & labeling requirements:

Packaging

• Cosmetics should be sealed in the original packaging provided by the manufacturer.

• Cosmetics must be new and unused.

• Cosmetics should feature identification codes, such as matrix codes, lot numbers, or serial numbers, as designated by the manufacturer or distributor.

Labelling

It must be in english and must contain:

• The name of the product.
• The purpose or use of the product.
• The amount of content in terms of weight, measure, or count.
• The ingredient list.
• The name and address of the manufacturer, packer, or distributor.
• Any necessary label warnings.

Cosmetic labels and detail pages must not:

• State that the products cure, mitigate, treat, or prevent a disease in humans, unless that statement is approved by the FDA and the product is properly labeled as both a cosmetic and a drug

• State that the cosmetics are “FDA approved” if they are not FDA approved

• Use the FDA logo

• State “tester,” “not for retail sale,” or “not intended for resale” as such items may not be sold on Wonena

Textile and Apparel Labeling Requirements

In the United States, the FTC and CPB work together to oversee the labeling requirements for textile and apparel products and to provide clothing label requirements to both domestic and foreign textile manufacturers. The United States applies the same labeling requirements for apparel for adults and children. These requirements are summarized below:

• Fiber content

All garments sold within the United States must bear clear labeling indicating their fiber contents. These contents should be listed in descending order of percentage, and non-fibrous materials need not be included in this list.

Functional fibers present in the garment must be listed individually, while non-functional fibers need not be listed if each constitutes less than 5 percent of the final garment. Instead, these fibers can be collectively declared under the heading "other fibers."

Furthermore, decorative elements such as braids and belts need not be listed if they comprise less than 15 percent of the garment. If ornamentation constitutes less than 5 percent of the garment, the label should include the phrase "Exclusive of Ornamentation" at the bottom. Linings should be labeled separately, and all textile materials should be identified by their generic names rather than trade names.

• Country of Origin

The FTC mandates that clothing labels must reveal the country of origin. A garment can only be labeled "Made in USA" if it is manufactured in the USA using materials made in the United States. If the garment is produced in the USA from materials originating in another country, the label must indicate "Made in the USA of Imported Materials."

• Washing and Care Instructions

The FTC enforces the Care Labeling Rule, obliging textile manufacturers in the US to provide labels that advise consumers on proper garment care. Labels must disclose care practices that may harm the garment and include suggested washing temperatures. They must be clear, legible, and durable throughout the garment's lifespan.

• Manufacturer Identification

In accordance with FTC garment labeling regulations, featuring the registered identification number (RN) on garment labels sold in the USA is crucial for brand marketing. The RN identifies the manufacturer, importer, or corporate entity selling the product, and is mandatory for all domestic textile companies and importers. Including the manufacturer's name on the label strengthens brand identity and compliance with regulations.

• Label placement

The FTC's required garment information can be presented on one label or split into separate labels, but it must remain attached to the garment until it reaches the consumer. Hang tags cannot include this information. For garments with a neck, the country of origin must be inside the center of the neck, while other labels should be easily noticeable. Labels must be durable and conspicuous, remaining attached throughout distribution, sale, resale, and until delivered to the consumer.

Restricted Content, Products and Services

Wonena allows advertising across all categories in this section, subject to specific limitations provided. These policies are crafted considering industry standards, local laws, product attributes, and Wonena's business objectives. Advertisers must ensure compliance with relevant laws, regulations, and best practices.

Products claiming to be Environmental or “Green” Claims

Environmental claims in marketing must adhere to FTC guidelines, including the FTC Green Guides, which aim to prevent misleading or deceptive claims. Terms such as "environmentally-friendly," "eco-friendly," and "green" are flagged by the FTC as potentially misleading.

These products are permitted with a required substantiation. In addition to that:

• Environmental claims in advertising must be objective and supported by evidence either in the ad or on the landing page.
• Terms like "green" or "eco-friendly" require strong substantiation covering the entire product lifecycle. Advertisers may qualify such claims if substantiation is adequate. Comparative claims, such as "greener" or "friendlier," are acceptable if the product provides an environmental benefit over its predecessor
• Environmental terms used in ads must be clear to consumers, avoiding technical or scientific language that may confuse them.

 

Type of environmental claim	Claim example	Required evidence
Constituent claim – relates to the materials from which the product is made	“Made with 100% recycled plastic”	The claim must be evidenced in the ad or on the PDP.
Unqualified “green” or “eco-friendly” claims	“Eco-friendly”	Unqualified “green” or “eco-friendly” claims are highly unlikely to be acceptable. In order to be acceptable the ad or PDP must direct customers to an independent study showing the product has caused no environmental harm over its entire life-cycle.
Qualified “green” or “eco-friendly” claims (The claim is qualified with an explanation as to the elements or use of the product that make it green or eco-friendly, for example being designed for reuse.)	“Eco-Friendly - Designed to be reused and refilled.”	The claim must be evidenced in the ad or on the PDP.
Free-from claims	“100% BPA Free”	The claim must be evidenced in the ad or on the PDP.
Compostable or bio-degradable claims	“Our wipes are 100% biodegradable and compostable.”	The claim must be evidenced in the ad or on the PDP.

 

Products claiming to be Climate Pledge Friendly  

CPF products are identified with a CPF badge on the product detail page. Ads referring to a product being CPF do not need further substantiation beyond that found on the PDP. In addition, from a content perspective, CPF ads must not:

• Avoid suggesting broad environmental benefits beyond the CPF program, such as "Save the planet."
• Refrain from implying that customers are solely responsible for environmental harm, like "Stop harming the planet."
• Do not pressure customers with urgent statements like "Time is running out."
• Clarify references to the Paris Agreement or zero-carbon commitments to prevent confusion between the Climate Pledge Friendly program and The Climate Pledge.
• Avoid implying that CPF products should be favored over others solely because of their CPF classification, such as stating "Help the Climate Pledge" or "Support the Climate Pledge."

Hemp Products Restrictions

Hemp products can be advertised in the US under certain policies. They must not:

• Contain or imply CBD content, including terms like "Full Spectrum Hemp Oil" or "Broad Spectrum Hemp Oil."
• Associate with or promote the consumption of illicit drugs.
• Reference any psychoactive effects.
• Claim to cure, prevent, or treat diseases or ailments such as cancer, arthritis, or anxiety (exceptions for products alleviating pet separation anxiety).
• Products claiming to support general wellness, ease tension, and provide stress relief are allowed.

Restricted Hemp Content

• Hemp leaves images are prohibited on homepages and Fire devices.

• For hemp supplements, hemp leaf images are allowed only on product packaging.

• In other permitted categories, hemp leaf images are acceptable in ads (excluding homepages/Fire devices) but must not suggest drug use or psychoactive effects.

• Psychedelic colors/effects are not allowed.

Listing Requirements & Restrictions

Product marketing is regulated by the Federal Trade Commission (FTC).

When evidence is required, advertisers must identify the source and date of the evidenced fact. The source can be the advertiser's data or third-party data, depending on the type of claim (see below). The data should not be more than 18 months old, other than for efficacy claims (such as stating that a shampoo could leave your hair “Up to 100% flake free”), where it can be more than 18 months old.

Claims made in listings must be accurate and substantiated. Misleading claims result from omitting relevant information or suggesting something untrue. Proof is necessary, particularly for claims related to health, safety, or performance. Providing evidence aligning with technical specifications and product composition is vital. Documents supporting claims, like test results or research by experts, should be furnished upon request by Wonena. Failure to substantiate claims may lead to listing removal. Examples include claims about:

• Is anti-microbial
• Is anti-bacterial
• Can reduce the risk of concussions
• Is made of a particular material, such as cashmere, bamboo or leather
• Contains particular filler materials, such as goose or duck down
• Meets a certain purity standard, such as claims an item is 100% all-natural or has organic ingredients
• Meets a certain quality standard, such as the stated thread count on bedsheets and linens
• Meets a certain technical specification, such as the stated storage capacity of solid-state hard drives

Environmental Marketing

Environmental claims must adhere to FTC marketing guidelines, including the FTC Green Guides, which prevent misleading or deceptive claims. Terms like "environmentally-friendly," "eco-friendly," and "green" are flagged by the FTC as potentially problematic.

While it's essential to facilitate the discovery and purchase of environmentally friendly products, accuracy and trustworthiness in conveying product information are paramount. 

To sell products that are marketed with environmental claims on Wonena.com, you are required to ensure that the marketing claims presented on your product packaging and product detail page comply with all applicable federal laws, including the FTC's Guides for the Use of Environmental Marketing Claims (known as the "Green Guides"). Additionally, you must adhere to all relevant state and local regulations governing environmental claims. Such laws encompass California's legislation, which limits the use of compostable- and biodegradable-related claims on plastic products.

Here we provide a highlight from the FTC Green Guides and California's law on environmental claims. These hightlights do not replace the norm, and you should review the FTC Green Guides and other applicable laws, regulations, and guidelines, as it is your responsibility to ensure that the claims made about your products are fully compliant.

Highlights from the FTC Green Guides:

• Refrain from using broad, general terms like "eco-friendly" or "green" when describing a product's environmental benefits.

• Environmental claims should be specific and any limitations clearly stated, such as indicating if the product is made from a certain percentage of recycled materials.

• Ensure that environmental claims accurately reflect the product's actual environmental benefits without overstatement.

• Avoid making environmental claims if the benefits are minimal.

• When making comparative claims, clearly explain the basis of the comparison.

• Distinguish between products, packaging, and services when making environmental claims, such as specifying if packaging is 100% biodegradable.

• Qualify compostable claims by ensuring the product can be safely composted at home or in a timely manner.

• Only use general degradable or biodegradable claims if the entire product will completely break down within a reasonable timeframe after disposal.

• Accurately state the percentage of recycled materials used in the product or packaging, such as "made from 20% recycled materials."

• Thoroughly evaluate certifications and seals, ensuring that the specific basis or environmental benefit for each certification is included whenever it is utilized. For inquiries about certifications, please refer to the provided resources Revised Endorsement and Testimonial Guides.

Prohibited Listings:

• Products that are ineligible for sale or do not comply with Wonena’s Product and Listing Guidelines
• Children’s footwear (intended for use by children under 12 years old) lacking proper testing and compliance with regulations such as CPSIA 101 (Lead), 16 CFR Part 1501 (Small Parts Testing and Labeling), and CPSA Section 14(a)(5).
• Children’s sleepwear.
• Jewelry with unauthorized materials like gold or silver that lack compliance stamping as per applicable laws.
• Products containing or implying CBD, including those promoted as "Full Spectrum Hemp Oil", “Broad Spectrum Hemp Oil”, or "Rich Hemp Oil."
• Irradiated gemstones, unless authorized for sale by the Nuclear Regulatory Commission.
• "Mystery boxes," "Surprise boxes," or similar products without clear descriptions on the product detail page.
• Products intended for illegal use or to produce illegal substances.
• Products for digital download, including access codes for other websites or services.
• Products containing asbestos or Polychlorinated Biphenyls (PCBs).
• Products featuring unauthorized likenesses of governmental seals or religious or spiritual services.
• Products infringing upon privacy, like the sale of personal information.
• Products with removed or altered serial numbers.
• Recalled products by manufacturers or government agencies.
• Products with offensive or controversial material.
• Products featuring cigarette or smokeless tobacco brands, drug paraphernalia, or unauthorized copies of artwork violating copyrights or trademarks.

Offensive and Controversial Materials:

Wonena prohibits products that endorse, encourage, or celebrate hatred, violence, racial, sexual, or religious intolerance, or support organizations espousing such ideologies. Listings featuring graphic violence or depictions of violence victims are also removed.

These policies foster a welcoming environment for our global customers and sellers, ensuring a diverse selection while upholding trust, respect, and legal compliance. We exercise discretion in reviewing listings, considering our global community's cultural differences and sensitivities.

Listings for items deemed offensive are prohibited on Wonena.com. Wonena reserves the right to assess listing appropriateness and remove listings as necessary. Violations of our Offensive Products policies may result in corrective actions, including suspension or termination of seller privileges, inventory destruction, and withholding payments.

Violence, Intolerance, and Hate

• Products containing violent or offensive material devoid of historical significance. Wonena reserves the right to assess the historical value of such items.

• Products promoting, inciting, or glorifying hate or violence toward individuals or groups, including those containing violent or offensive material lacking historical significance. Wonena reserves the right to evaluate the historical context of these items.

• Products endorsing or glorifying suicide.

• Products associated with terrorist organizations.

• Products celebrating individuals convicted of violent or sexual crimes.

Intolerance

• Products promoting intolerance based on race, religion, or sexual orientation.
• Products containing racially derogatory language.

Human Tragedies and Disasters

• Products related to human tragedies and natural disasters

Child Abuse and Exploitation

• Products depicting child abuse or exploitation.
• Products designed for children containing adult content, profanity, or sexual references.
• Products portraying children or child-like characters in a sexually suggestive manner.
• Products aimed at children or teenagers that are inappropriate for their age group.